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Transformation of business models: methodology for transition to the “AI-First” paradigm

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Category: Content №1 2026

Last Updated on 27 February 2026

Published on 30 November -0001

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Authors:

V. Nitsenko*, orcid.org/0000-0002-2185-0341, INTI International University, Nilai, Malaysia; Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

T. Martyn, orcid.org/0009-0003-0673-2456, Ivano-Frankivsk National Technical University of Oil and Gas, Ivano-Frankivsk, Ukraine, e-mаіl: This email address is being protected from spambots. You need JavaScript enabled to view it.

A. Hutorov, orcid.org/0000-0002-6881-4911, National Scientific Center “Institute of Agrarian Econo­mics”, Kyiv, Ukraine; e-mаіl: This email address is being protected from spambots. You need JavaScript enabled to view it.

O. Gutorov, orcid.org/0000-0003-0688-9413, Institute of Climate-Smart Agriculture of the National Academy of Agrarian Sciences of Ukraine, Odesa, Ukraine; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

A. Zhemerdieiev, orcid.org/0009-0001-3890-3921, National Scientific Center “Institute of Agrarian Econo­mics”, Kyiv, Ukraine; e-mаіl: This email address is being protected from spambots. You need JavaScript enabled to view it.

O. Chekanov, orcid.org/0009-0008-2701-3107, National Scientific Center “Institute of Agrarian Econo­mics”, Kyiv, Ukraine; e-mаіl: This email address is being protected from spambots. You need JavaScript enabled to view it.

* Corresponding author е-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

повний текст / full article

Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2026, (1): 157 - 165

https://doi.org/10.33271/nvngu/2026-1/157

Abstract:

Purpose. To provide a conceptual basis and a clear methodology for transforming business into a company with a priority for artificial intelligence (AI-First), help reduce the risks of developing projects based on artificial intelligence and effectively translate them from the experimental phase to industrial exploitation.

Methodology. Methods used: comparative analysis ‒ to demonstrate the fundamental difference between the two approaches to the promotion of artificial intelligence; analysis of applications and secondary data ‒ to illustrate theoretical positions and show how transformation is realized in practice; theoretical analysis and formalization ‒ for the identification of key elements to understand and the formation of a conceptual basis for research.

Findings. A clear conceptual understanding of the AI-First company as an organization is given, where artificial intelligence (AI) is not an additional tool, but the fundamental basis of strategy, operating model and culture. The investigation reveals its key characteristics. It is shown that in the Ukrainian market there are AI-native startups and traditional companies undergoing AI-transformation, but the number of full-fledged AI-First organizations is still limited. It is indicated on a clear framework that helps to make a strategic choice between two approaches before promoting artificial intelligence. A comprehensive methodology has been developed for the transformation of companies into organizations with a priority to artificial intelligence.

Originality. The differences are systematized between the approaches of “in-depth knowledge of artificial intelligence” and “implementation of processes around artificial intelligence” as two different paradigms of digital transformation. A conceptual model of the AI-First company has been proposed, which integrates artificial intelligence across all levels of management ‒ from strategic to operational. A comprehensive analysis of companies undergoing the path to AI-First transformation has been completed. It is necessary to introduce a new approach to science before assessing enterprise readiness for AI transformation through the prism of culture, processes, technology and data.

Practical value. Creation of an applied methodology for company transformation in the “AI-First” format, which can be used to develop core strategies for digital modernization. Detailed criteria for choosing between advanced processes with additional artificial intelligence and their constant are to provide managers with tools for making informed strategic decisions.

Keywords: artificial intelligence, AI-First company, digital transformation, business model

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